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3 articlesPerformance Max in B2B: why your campaign is buying private consumers
PMax is strong in e-commerce — in B2B, without strict signals, it is a wasted-reach machine. The five levers.
Maximilian Dürr22 Jul 2026Read →Google AI Overviews in B2B: Why purchase-ready searches are becoming even more valuable now
AI answers are taking over the basic questions — and filtering out exactly the clicks you never wanted to pay for. Why well-run B2B campaigns benefit from this shift.
Maximilian Dürr18 Jul 2026Read →What Google's AI search changes for technical niches — and what it (still) doesn't
For explanation-heavy industrial products, AI search behaves differently than in the consumer space — and plays into the hands of specialists. A sober assessment from practice.
Fabian Dürr16 Jun 2026Read →AI & the future of search
2 articlesGoogle AI Overviews in B2B: Why purchase-ready searches are becoming even more valuable now
AI answers are taking over the basic questions — and filtering out exactly the clicks you never wanted to pay for. Why well-run B2B campaigns benefit from this shift.
Maximilian Dürr18 Jul 2026Read →What Google's AI search changes for technical niches — and what it (still) doesn't
For explanation-heavy industrial products, AI search behaves differently than in the consumer space — and plays into the hands of specialists. A sober assessment from practice.
Fabian Dürr16 Jun 2026Read →Campaigns & search intent
4 articlesPerformance Max in B2B: why your campaign is buying private consumers
PMax is strong in e-commerce — in B2B, without strict signals, it is a wasted-reach machine. The five levers.
Maximilian Dürr22 Jul 2026Read →Reading B2B search intent: How to tell whether a buyer is searching — or a student
The same words, entirely different intentions. How to filter search queries by purchase intent — and steer your budget to where orders are won.
Maximilian Dürr19 May 2026Read →Negative keywords in B2B: the list that saves your budget
Used, DIY, apprenticeship: anyone who fails to exclude these search terms pays for clicks from people who will never become customers.
Fabian Dürr20 Jan 2026Read →LinkedIn Ads or Google Ads in B2B? The honest channel comparison
Push versus pull, audience versus demand, lead price versus lead quality: a level-headed decision aid — even where it goes against us.
Maximilian Dürr16 Dec 2025Read →Tracking & measurement
2 articlesSmart Bidding in B2B: why the algorithm is only as smart as your conversions
Target CPA and target ROAS work — when the signals are right. The most common mistakes with conversion actions and how to fix them.
Maximilian Dürr15 Apr 2026Read →Offline conversion import: how Google Ads learns which clicks bring orders
From the form to the won order: the CRM integration that turns guesswork into steering data.
Fabian Dürr18 Mar 2026Read →