About Us — The Google Ads Agency for the B2B Industry

One thing. Done right.

We don't apply off-the-shelf best practices — we develop a Google Ads setup tailored to your company, your products and your target audiences.

In doing so, we are guided not by short-term trends but by clearly defined business KPIs — with 100% focus on Google Ads for the B2B industry and predictable lead generation for industrial and mid-sized companies.

Behind every account stands a specialised team of SEA campaign managers, tracking specialists and account managers — specialists who take responsibility.

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The founders Maximilian and Fabian Dürr — The founders — Maximilian & Fabian Dürr

Our Core Values

The values we let ourselves be measured against every day — towards our team, clients and partners.

Ownership of results

We take responsibility for what we do. No excuses, no shifting blame — we stand accountable for the performance of your account.

Radical honesty

We show the real numbers — including the uncomfortable ones. No polished reporting, but an honest assessment you can base decisions on.

Specialisation over a jack-of-all-trades approach

We do one thing, and we do it right: Google Ads for the B2B industry. This focus is the foundation for a depth that generalists cannot reach.

Client-focused, not ego-driven

Our decisions are guided by your goals, not by our ego. We recommend what makes economic sense for you — even when that means less budget.

Data-driven, not gut feeling

Every decision follows solid data, not assumptions. We steer your account based on numbers that are traceable in your dashboard at any time.

Results-Driven

What counts is the result — qualified leads and real order value, not activity or pretty presentations. We optimise for what benefits your business.

About the founders of DÜRR

We bring not only marketing expertise, but a technical understanding of the products, processes and target audiences of the industry. That's why we know how buyers, design engineers and technical decision-makers search — and how to reach them.

Founder & Managing Director

Maximilian Dürr

Master Professional Technical Management

Maximilian is the commercial mind behind positioning and steering. As a Master Professional of Technical Management, he combines technical product understanding with business leadership and thinks in contribution margins rather than reach: what doesn't add up isn't a strategy.

His focus lies where profitability is decided in B2B — what a qualified lead may cost, which product division deserves which budget, which search intent leads to projects and which only creates effort. From margin, close rate and order value he derives the target figures, builds the campaign architecture on top of them — separated by brand, product area and purchase intent — and translates the numbers back to decision-maker level: in the audit, in growth planning and in coordination with management and sales.

Result: budget that lands where orders are created — and decisions that can be justified to the leadership team.

Founder & Managing Director

Fabian Dürr

M.Sc. Micromedicine

Fabian is the analytical mind behind data-driven campaign management. As a trained micromedicine scientist, he thinks in measurement series rather than gut feeling: what isn't cleanly recorded is no basis for a decision.

His focus lies where B2B tracking gets difficult — long decision paths, few but high-quality leads, revenue that only appears in the ERP months later. He builds architectures that close this chain, and deploys AI precisely where it measurably delivers: in the automated scoring of leads, the analysis of search-query and call data, and the preparation of signals for Smart Bidding.

Result: campaigns that optimise for order value instead of clicks — transparent in the dashboard, without polished reporting.

Our office in Pforzheim

At the gateway to the Black Forest, in the heart of Baden-Württemberg's industrial mid-sized businesses — exactly where our clients are at home.

Office of DÜRR E-Commerce GmbH in Pforzheim

Become part
of the DÜRR Team

We're looking for specialists who want to work in depth — instead of skimming the surface across ten channels at once.

100% focus on Google Ads — real professional depth instead of a jack-of-all-trades approach
Direct responsibility for your own accounts, without ten layers of hierarchy
Industrial clients with long-term partnerships — 4+ years on average

Open positions

SEA Campaign Manager (m/f/d)Full-time · Pforzheim / Hybrid→Senior SEA Manager (m/f/d)Full-time · Pforzheim / Hybrid→

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The Google Ads partner that keeps its promise: results

One thing. Done right.

Trusted by 120+ fast-growing B2B companies